Do you suppose Novell to teach its customers to use competitive products? Are you silly? This is Opensource world. Everybody can offer a better solution without no barriers. Better software, better support, better courses. Go and do it better. In the whole OSS world Novell does work, and it is one of those, who work and contribute the most. I don't think it is the right way to blame them. You should blame others who does not work, or does not contribute so well. Everywhere is possibility to improve.
Basically the extra GUIs from SuSE makes it like a Win like Linux version - almost every step configurable in one big tool - the famous YaST. Mandrake aims for the same but maybe not that advanced. That's nothing bad yet, but the thing changes when you know how new Linux admins are instructed. The beginner courses only show the guis. Well done... Those ppl can not configure any other distribution which will clearly incease Novells revenue sooner or later. The funny thing is when you ask em what they used the answer is something like Linux 10 or so, maybe they live in the future ;)