Ok, here's the deal, EA: ;)
- Get back Peter Molyneux.
- Grant him freedom in creating a new Dungeon Keeper and/or Magic Carpet.
- Multiplatform release including Linux.
- Release of legacy game engines (not the assets) under an open licence.
...and all your sins may be forgiven.
Just to point out: a short (15 minute apparently) presentation by EA doesn't actually mean anything much at this point in time. They could very well just stand up and say "Linux needs games" and sit down again. They could very well try to push something like wine to take the cheat's way out. Basically there's no information on what the talk will be about, so everything is pure conjecture at this point. Unless I missed something that pointed out explicitly that EA are porting and/or making native Linux games (and if you're going to try point that out, cut through the hype and point to something substantial please).
They also got sued for making people work 18hours/day, so they totally burnout.
I know this type of companies, they only are interested in money.
Random call: "Hello, can I buy these collection toys from you?"
(Gets a toy suddenly out of nowhere, probably $0.50 China): "Yes, we are selling toys now! Only 49,99$! "
The only conclusion that makes sense is that EA is bringing games to Ubuntu.
If they are going to support Ubuntu only, this is going to be a big fail.