There was an article on Phoronix a few months back about the new GNOME disc formatting tool but sadly I never got that tool to work properly and it didn't support naming drives, due to a current limitation present in (all apps that are based upon) libparted, which to me was a fundamental feature of disc formatting util.

I got sick of waiting for GNOME and KDE to introduce what I believe to be a significant and LONG overdue missing feature in their current desktops and so I implemented the kind of functionality I'd like to see (except for the fact that you need to be root) in a simple formatting tool I called zenformat

http://sourceforge.net/projects/zenformat/

Hope you (or your friends and family) find it useful!