They aren't competing at all. Dell offers hardware support on the systems with ubuntu pre-installed. They QVL and support their hardware. When it comes to OS support, that still goes to Canonical.
http://linux.dell.com/wiki/index.php/Products/ConsumerHardware Support
Dell supports its hardware sold with Linux. The standard hardware warranty applies.
If you purchased a Dell system with Ubuntu factory-installed, we have a special hardware support queue per country:
- U.S Ubuntu Technical support - 866 622 1947
- U.K Ubuntu Technical support - 0870 353 33 53
- France Ubuntu Technical support - 0825 387 167
- Germany Ubuntu Technical support - 069 9792 15726
Software Support
- If you purchased Canonical support when purchasing your Dell system, see Canonical for details.
- To purchase Professional support for running Ubuntu on these systems, see Ubuntu.
- Online documentation and community-based support is available through the Ubuntu web site, and the Dell Community Forum: Linux message board.


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