+0.5. Well put, though it misses the point partially.
To answer "Why would others...?"; well, the awareness of Linux as a viable desktop operating system has grown quite a bit recently. Readers of tech review sites know that it exists, but some of them also have misconceptions of it. By performing Linux testing, these other review sites will a) generate more readership and content, b) stimulate discussion and experimentation among readers (many of whom enjoy modding or trying new things), c) force hardware manufacturers to start paying attention to Linux, d) attract both more users and developers to an open-source platform, etc etc. The list could go on for a while, and it contains benefits for both the tech review sites and the communities that participate in them.
Right now, it's easy for people to complain loudly about Linux; trolls and whiners attract crowds, especially when the target is a relative minority. If there were more objective and constructive discussions happening, people would start adapting to things like the variation between distributions.
If Phoronix had followed point D from your post, well, that really would have been selfish. But is it that hard to see that the course of action they're trying to take is one that ends up positively affecting an entire spectrum of online communities?
Also, through this method of appealing to more readers, generating more content, and increasing the awareness of this platform, there will be a cumulative effect that will end up trying to address the 80-20 problem you mentioned. It will also end up soliciting a concrete reaction from many important groups (both formal and informal), including corporations like Microsoft. Have you noticed their recent trend of reluctantly starting to work with open-source developers, and opening up a couple of small things? In my opinion, that was a direct response to the growing pressure from the industry in general to start figuring out how to interact with open-source.
There was a general realization that the proliferation of open-source ideology is actually growing over time instead of fading into obscurity like they had hoped. So can either start to figure out how to reap profits from it in a mutually symbiotic way, or they can decide to ignore it until it's potentially an even bigger movement. After seeing it grow over the past few years, the latter option probably doesn't look too appealing to them at the moment.
I do emphatically agree with your assessment of the 80-20 problem and how corporations are trying to manipulate the 20 to suppress Linux growth for as long as possible.


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) But a world with doubled linux-market-share would be great.