PCs ARE more expensive (I don't care if they are or are not getting cheaper -- a gaming PC at this moment in time costs WAY more than an Xbox360, end of story). PCs have higher failure rates and lower customer satisfaction (the Xbox red ring failure rates were crazy high FOR A CONSOLE. they come nowhere close to the multitude of failures PCs suffer, many of which are software issues that consoles just don't have to deal with). PCs generally require or at least encourage the use of the purchase of a monitor instead of just using the big-screen HDTV already sitting in the room. PCs are far more complicated to use and take longer to setup, learn, and play; with a console, you hit the power button, put in the disc, and play. Younger gamers are far more likely to get a console bought for them than a PC, in no small part because the console is LESS versatile than the PC (the kid can't download porn on the Xbox).