You might want to take a look at this random awesomeness that Bytemark pulled off at LRL in 2008. (Valve did later recognise this, sending some freebies, although a little late, as they noted in the third post. I think they also said at some point that they were given a 'special' Steam account for a time in order for this to work.)
http://blog.bytemark.co.uk//2008/07/...on-the-big-rig
http://blog.bytemark.co.uk//2008/07/...ls-at-lugradio
http://blog.bytemark.co.uk//2008/07/...m-announcement



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