Putting aside the authors more inflammatory statements and taking his proposal on its own I am left with a one big question. Where will the customers come from? The commercial software houses spend much (most?) of their income on marketing and advertising. They get their goods put in pretty boxes and sold at retail outlets like Amazon, Best Buy, Fry's, etc. Where will the guy who comes up with a better compression scheme find a market?
I like that people are thinking about alternative schemes to make money off software. Not that this is completely new, Ghostscript tried something very much like this years ago with Aladdin and failed mostly due to lack of clients. I guess this is the classic business problem and up to each to solve for itself, but I'm skeptical.


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