Slightly off topic, but I've been meaning to ask this for a while...
bridgman, are there any plans from X.org or AMD for a campaign to attract new blood? I'm thinking specifically of the Endless Vacation of Code which could do with a bit more publicity.
Perhaps writing letters to the CS departments of different colleges and universities, presenting the opportunity, would reach the right people? (Especially if it had an AMD letterhead )
(Getting Phoronix to mention EVoC a couple of times couldn't hurt either of course!)
X.org should create a learning program (irq channel?), were you could go and ask questions and directions were to start if you want to be a Xorg dev.
Xorg could use some PR really, even (IIRC) daniels' email mention that there are jobs hacking X is against the public perception currently.
Fedora have something slightly similar, the Summer Coding program, maybe some ideas can be borrowed:
I guess that a good first step would be to create a nice web site to present the program, explaining the How-Why-What combined with a few testimonials. Then send out some sort of a press release to all the Linux news sites.
I guess this is the sort of thing we, in this community could help to do, but I don't really have the talent to create a blingy site or write it up...