Sadly it seems it is the end indeed.
I always bought NVidia-powered laptops for their great Linux support but I really feel cheated with my new Asus U30JC where I cannot use AT ALL the Nvidia GPU I paid for... they must be a lot of people in this case, it's hard to know in advance that Optimus is not the latest marketing term for basic GPU switching (hybrid power, etc... which work on Linux) but a complete new kind of wiring
Really hope NVidia will pull something out of his hat in a next driver release.
I don't care about proper Optimus support, as in dynamic adaptive switching of the GPU used to render things, I just want to be able to switch to the NVidia for everything.