Phoronix: A Sighting From Oktoberfest

The below logo (intentionally blurred for now) was spotted at Oktoberfest... What is it? Well, something new to be announced next month that as one of those hearing the talk said, "Schei├?e! This will cause the most transparent benchmarks in the industry."..

http://www.phoronix.com/vr.php?view=ODY0MQ