if your not producing AVC commercially or getting 10.000+ users/viewers then why do you care,its not costing you anything it's not like anything but AVC (and OC old mpeg2)is Already Everywhere in the world right now...
....from your basic STB free to air terestial,SAT,Cable,hand held DVB broadcast's, your IP stat-muxed Pro web content providers, your generic HD BR and even your basic home LAN 'PS3 media server' , and its only going get ever larger coverage as time passes, and OC the worlds SOC (System On a Chip)vendors provide ever more powerful AVC chipsets to play this latest IP AVC SD/HD content every day.
perhaps you should have a Good read of this Dark Shikari tech blog http://x264dev.multimedia.cx/ and pay special attention to his practical VP8 analysis.
after all it IS his and the other x264/ffmpeg dev's code that HAS actually being written and used Today.
other dev,s dont even seem interested in even trying to write anything independent of the existing ffmpeg VP8 code, never mind write something as comprehensive and FAST as ffmpeg code is today, hence why goggle themselves recommends that you read the ffmpeg code as relates to the so called VP8 spec today![]()


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if your not producing AVC commercially or getting 10.000+ users/viewers then why do you care,its not costing you anything it's not like anything but AVC (and OC old mpeg2)is Already Everywhere in the world right now...