I like the idea of distribution teams collaborating with other projects such as Phoronix and the hardware database at openbenchmarking.org. Whether or not this type of collaboration exists for various distributions could be an important differentiator among them. Obviously it is important for companies to keep track of this type of information as Canonical has shown by their initial efforts, so why not tap in to the work that has already been done by other projects that are hoping to expand the communication of such information?
While it's easy to look at the information in this article and see that, based on the comparisons shown Phoronix has more information collected. I think it's highly unlikely Canonical has collected more information and reviews on hardware than what will eventually be found at openbenchmarking.org. But I think a big question is how would that information be made available to such organizations or projects, like Canonical? I may have missed this conversation in the past, but will there be an API for accessing the database of information at openbenchmarking.org? I can't imagine someone like Canonical not jumping at the chance to expand on the amount of information available to their users if that information is high quality and easily accessible.