I think it's reasonable to assume that if EA and Canonical have inked a deal, it involves EA making games available for Ubuntu. EA is a games publisher, Canonical is an OS vendor. Now it is possible that EA has decided to go into the fast food and catering market and intends to supply Mark Shuttleworth's bunch with baloney sandwiches for lunch for the next year, but that's rather far-fetched.
The only conclusion that makes sense is that EA is bringing games to Ubuntu.
Don't get me wrong, I'm sure that's the case - but it's still too early to get excited. Also, I can't find anything to show that EA and Canonical have actually made a deal. All I can see is that EA are attending some ubuntu summit (and even then, only talking for 15 minutes).
I know how phoronix likes to make mountains out of molehills, so I was just pointing out that this news is just a molehill.