Google, Facebook, Red Hat, VMware, Cray, etc. etc. all employ far more Clang/LLVM developers than Apple does. They will keep it open. I'm at a C++ SG meeting hosted by Microsoft, and I heard from Chandler Carruth (Google) that the LLVM community are getting LLVM/Clamg moved to be managed by its own non-profit, so community direction and ownership should cease to be anything but a straw man hypothetical soon. It'll be no different than fearing that Apache might turn proprietary tomorrow.
So far as "why Clang," the answer continues to be "tools". GCC is all but useless for IDE code completion and custom static analysis, and is outright completely useless for automated refactoring and code transformations, as GCC intentionally lacks the necessary information in its AST.
GCC is also difficult to hack on, which is why so many people who want to work on compilers for fun have jumped on the Clang train. GCC works very well, yes, but only because there is a small core of very dedicated folks who've spent a decade or more accumulating knowledge on the code base. GCC may even be at greater risk of disappearing when you rely on it, because the project has a large "bus factor": too much of its success is dependent on a small number of very difficult to replace people. Clang is easy to jump into and hence getting new people up to expert levels on its internals is much much easier.