I can see these power issues are becoming a major problem for Linux in general. It's hard to say to Windows users: "hey, this software is free, but you'll get an hour less of battery life". This is simply not acceptable, no matter how you twist it.
I know the troubles involved in making progress (uncooperative companies, undocumented protocols, closed-off hardware, etc.), but this is something that we as a community need to put pressure on. I don't know who, or which influential company, will need to fire the first salvo, but it's something that's got to be done to make hardware manufacturers realize the seriousness of the issue.