Monopolies are iilegal in most countries. ATi isnt going anywhere. Additionally they already have so much hardware saturated in the market that if the content industry wanted to sell content they would have no chioce but to fill ATi's wishes. I install cable for a living in my home town, and a see Tv's with ATi codecs all the time. PVR's with ATi tuners and chipsets. I see PC's and laptopswith ATi video cards, and XBOX 360's and Nintendo's with ATi graphics processors. The list goes on and on and on. If ATi boycotted DRM across the board on all of it's products they could kill DR in a year.
Of course it is clear that ATi is afraid, and weak. And it is entirely there own fault.