Quote Originally Posted by bridgman View Post
Because you pay a tiny fraction of the work spread out over a long time (longer than "today", typically) and once the trade secrets get out competition tends to go up, prices tend to go down, and the ability of future sales to finish paying off the development work (or paying for the next development work depending on your accounting model) gets broken.
Oh, do they? AFAIK no one besides two peoples to this date know the real ingredients to Cola..