The International Telecommunication Union (ITU) on Friday granted first-stage approval for H.265, a.k.a. High Efficiency Video Coding (HEVC), as the successor to the widely-used H.264 / MPEG-4 AVC video codec...
I don't fully understand the numbers, but if I read it correctly, they are really catching up. Super high quality would need work, but I doubt that would be used much outside of blu-ray movies. It would be awesome if VP9 was good enough to become the next html5 video standard. Even better if it could be the new standard for professional hi-def and video recorders, but we'll probably have to wait for daala or VP10 or better for that as that's probably not Google's main priority.
But without Apple and Microsoft support, VP9 is going nowhere as an standard. It's the same situation we have now. In fact, Apple alone can kill any de facto standard just like they did with Flash support in iOS. Not even Google has been able to force with Youtube and Chrome any free standard codec.
But without Apple and Microsoft support, VP9 is going nowhere as an standard.
See the links I posted before, there is an ongoing work for a IETF approved patent-free video codec standard, similar to the audio codec opus. See also the video codec mailing list for updates. This is however a longer term work then VP9 and Daala. VP9 should be ready soon, Daala will proably converge in the IETF.