Yes no hoax, Ubuntu is really developing an alternative to Wayland and X.org: "Mir".
I just read this from an email by Oliver Ries.
The wiki page is http://wiki.ubuntu.com/MirSpec.
Oliver is also talking about moving Unity to Qt/QML.
So, what do you think about that?
EDIT: Seriously, I didn't saw Michael's artice :P I could swear I was faster