There is another option: There is no law requiring you to consume commercial content AT ALL. Just like you can run Linux instead of pirating Windows, you can watch non-monetized, user-created content instead of Hollywood movies. You can play 0ad instead of a similar game bought from Steam. I'm not saying Linux should try to force out Steam, I'm just saying you do in fact have a choice.
There is even music created by artists who are just as good as anyone who ever had a recording contract, but could never get one. In fact, the vast majority of all music and video (including work never distributed at all) is created by private people with no realistic option of ever monetizing it anyway, created for reasons other than for money. Some of those artists are damned good, ask ANY small-time musician to play you a recording of some virtuoso he knows from the band scene. I've seen guitarists who could play like Yngwie Malmsteen playing in basements!
The more they screw with fair use, the more people will turn their backs on their entire industry and all of its products, just like the growing movement
to cancel cable TV and disconnect from pay TV bills. Enough harassment, and people will cancel their online subscriptions, cancel cable, even stop going to the movies if theaters want to search belongings or something. If I cannot have a copy of a song, I want to ensure that I never, ever hear it, meaning I would have to turn off the radio. Much of that sort of thing and Hollywood would roll over and sink beneath the waves.
Preventing piracy does NOT ensure revenue, they'd have to make it illegal to distribute your own music without a contract, or to distribute video from your own camera without going through a Hollywood studio. They can't watermark content they don't own.