Oh great, exactly what I want, the Windows style of installing software to gain mindshare in Linux.
One of the major gripes I have with Windows is software install/deinstall is so haphazard with umpteen different installers and deinstallers that don't always register with add/remove programs correctly. Under most linux distributions, much better package managed approaches are available to leverage. The significant downside, of course, being you cannot install/deinstall without root privilege, and no package manager makes concessions such that is easily accomodated (you can do so, but it becomes more complex than a desktop user should be expected to deal with), and that remains one reason for the installer I suppose.
Without knowing more about the company, I hope they at least provide debs and rpms as well as this installer. I don't want to see one of my favorite aspects of Linux distributions not be leveraged for all my software. Making a yum and apt repository available would be even smoother for patches.