I don't know, looks like an old school puzzle/adventure game to me. That's just a genre that's been abandoned for the last decade, not something completely new.
I didn't mean this is something we have never seen before, but at least is looks very fresh and polished so far. Sure, it might remind you of some games from the past, but how many good titles of this kind do we have these days? The interaction level looks nice and the setting looks great as well!