Google Chrome To Begin Marking Sites That Are Slow / Fast

Chrome has successfully shamed web-sites not supporting HTTPS and now they are looking to call-out websites that do not typically load fast.

Google announced today that they will begin marking websites that are often either loading slow or fast. Chrome developers are experimenting with ways to show whether a website typically loads fast or slow so the user is aware even before they navigate to a given web page or web app. The changes will be rolled out in future Chrome updates.

Our plan to identify sites that are fast or slow will take place in gradual steps, based on increasingly stringent criteria. Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.

We are building out speed badging in close collaboration with other teams exploring labelling the quality of experiences at Google. We believe this will ensure that if you are optimizing your site to be fast, your site will not be inconsistently badged from one surface to another.

More details on the Chrome blog.