A Linux Hardware Vendor Is Valuing Itself At $75,000,000 USD

Written by Michael Larabel in Hardware on 29 January 2024 at 02:53 PM EST. 43 Comments
HARDWARE
Linux hardware vendor Purism that is known for their crowd-funded Librem 5 smartphone effort, Linux-loaded laptops, and other privacy-minded wares announced a first public offering of Purism stock on the StartEngine platform.

Purism announced they are facilitating a first public offering of shares on StartEngine, a web platform for investing in startups. They are aiming to raise money at a $75 million USD valuation for the company.

With that offering they put out some of their financial information including that revenue and sales for 2022 were $8,197,007 while the cost of goods sold was $4,234,581. However, they have $6.7M in short-term debt and $15.1M in long-term debt. Their 2022 net income was -$478,999 compared to -$2,718,810 for 2021.

$75M valuation


Their SEC filings have some interesting nuggets. They are basing their self-assessed $75,000,000.00 valuation on a 9.15x revenue multiple. Their SEC filing justifies this based on Google acquiring Android for $50M in 2005 and comparing their efforts with Librem 5's PureOS to the early state of Android at its time of acquisition. Their other justification is that IBM acquired Red Hat for 10x revenue in 2019. And they go on to note that both Red Hat and Purism are a top 5 contributor to the GTK toolkit and both invest in the Linux desktop.

Their SEC filing notes most of their debt is from convertible notes. They also note they are in settlement negotiations with a plantiff over breach of contract on a convertible promissory bridge note, with one of their settlement proposals being to transfer the party 833 Librem 5 smartphones.

Their report also notes most of their revenue ($2.58M) came from laptops last year compared to $2.4M on cellphones, $834k on other hardware sales, $105k on accessories, $62k on subscriptions, and then $2.13M on support services.

In any event some interesting reading with their filings for those curious about the world of boutique hardware vendors.
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Michael Larabel is the principal author of Phoronix.com and founded the site in 2004 with a focus on enriching the Linux hardware experience. Michael has written more than 20,000 articles covering the state of Linux hardware support, Linux performance, graphics drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated benchmarking software. He can be followed via Twitter, LinkedIn, or contacted via MichaelLarabel.com.

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